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Social Media Marketing for a Beauty Salon
June, 2020 - September, 2023
About the Project
PALMA Eco Beauty Lounge is a beauty studio in Prague that focuses on eco-friendly approaches to beauty. The main goal of the studio is to enhance the natural beauty of its clients using the best cosmetics offered by the modern beauty industry.
- Attract new followers on social media – especially Instagram and Facebook.
- Increase the loyalty of the existing social media audience.
Create an engaging visual presentation in line with the brand’s values.
In March 2022, the studio’s advertising achieved a 139.5% ROI.
From March 1 to April 1, 2022, we launched an advertising campaign with the goal of bringing in 400 appointments for beauty services. In the end, we achieved 558 appointments.
- Reach: 63,043 users
- 2,378 clicks to the studio’s profile
- 14 advertising creatives
- 400 CZK per day
- Spent: 9,680.52 CZK
- Average CPC: 2-6 CZK depending on the service (the cheapest clicks were for manicures)
- Goal: 400 appointments
- 686 people booked a service
- 558 people visited the studio for the ordered beauty service
From December to February, there were an average of 11-14 appointments per day
In March, there were 22 appointments per day.
The target audience, known as PALMA girls, consists of young women (often students) who desire affordable yet high-quality beauty services. Our goal was to transfer the theme of ecology and natural beauty from the studio environment to the online space.
Therefore, we regularly shared eco-tips on social media, described the natural composition of cosmetics in posts, and used viral content and gamification to attract new followers. In graphics and photos, we focused on the brand's green color and plants to support the theme of natural beauty.
We focus mainly on Instagram and Facebook, where we post both traditional posts alongside carousels, reels, stories, and other features. The goal is to actively inform social media users about the PALMA brand and its advantages.
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