Election Campaign for the Senate Candidacy in the Czech Republic
Aug - Sep, 2022
content creation
advertising
About the Project
In August, we began collaborating with Senate candidate Dana Váhalová, who participated in the Senate elections for her native constituency 67 – Nový Jičín.
Dana is an advisor to the Minister of Culture of the Czech Republic and has been a member of the Czech Social Democratic Party (ČSSD) since 1997. From 2010 to 2017, she served as a member of the Chamber of Deputies (Poslanecká sněmovna); from 2004 to 2012, she was a representative in the Moravian-Silesian Region; and from April to December 2021, she held the position of the deputy chair of the ČSSD.
- We conducted an analysis of the target audience and segmented it based on profession and lifestyle – young mothers, entrepreneurs, agricultural workers, retirees, etc.
- We explored the values and goals of each group and created promotional materials based on them.
- We visited Dana at her home in Nový Jičín, where we took promotional photos and videos, interacted with the target audience, and recorded interviews.
- We designed graphic materials for the election campaign: billboards, posters, printed brochures, and merchandise.
- We produced several pre-election videos on topics relevant to voters: energy crisis, inflation, security, comfortable infrastructure.
- We launched 6 advertising campaigns on Facebook.
Interesting Facts:
- Natáčení reklamního videa se zúčastnila šéfka NAVIAN.studio se svým synem.
- V reklamě nebylo možné nastavit cílovou věkovou skupinu – pouze 18-65+.
- Teprve v průběhu práce jsme dostali padesátistránkový manuál, jak správně vést volební kampaň. Ale i bez něj jsme nic neporušili.
People’s reactions were mostly positive, but no political campaign is without criticism
- Some criticized the history of the Czech Social Democratic Party (ČSSD).
- The audience did not like the fact that the advertisement was set up by the head of NAVIAN.studio, who has a Russian surname.
- We couldn’t avoid trolling from bots and fake accounts.
- 49,555 – monthly reach of the profile (46,949 people participated in the elections)
- 60,525 viewed the brochure
- 150 posters in public places
- 2 billboards near highways
- Up to 10.35% engagement rate
- 6,060 CZK spent on advertising 12 days before the elections
Would you like help with your project?
Connect with us through the contact form or schedule an online meeting.
