Marketing Strategy for Startup
Jan, 2022
Marketing strategy
Corporate identity
About the Project
In January, a team of young entrepreneurs approached us with plans to open an arena consisting of a gaming zone, food court, and lounge area.
The owners wanted to show that esports are no longer just a subculture, but a major global trend. They wanted us to update the company identity and elevate their gaming business to a new level.
- Prepare rebranding
- Design a marketing strategy
We faced a challenging yet exciting task – updating the client’s company identity. Given that the target audience of esports enthusiasts is constantly growing and esports are becoming a massive marketing trend, the logo had to not only be relevant to CS (Counter-Strike), but also distinctive and memorable.
We did not want to completely erase their current identity, so the first thing we did was identify the pros and cons of the old logo.
Pros:
- Recognizable shape
- Unique font
- Use of a mascot
Cons:
- Logo is already taken
- The logo text is illegible
- Shapes are not easily reproduced
As a result, the core idea of the original logo was preserved, new stylistic elements of company identity were added, and the concept is now adaptable to any media and custom merchandise.
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