You can find us in Prague, but we work on projects from all over the world.
Contact us
- Walterovo náměstí, 985, Praha
- digital@navian-studio.com
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Social Media Marketing, or SMM, is a tool for interacting with the target audience through social media.
The essence of social media marketing is the presentation of a product, service, or brand (both commercial and personal) on social platforms. In this case, platforms include Facebook, YouTube, Instagram, TikTok, X (Twitter), Pinterest, LinkedIn, and others.
SMM primarily involves:
4.48 billion people worldwide use social media today.
The average social media user uses 6.6 different platforms.
60.99% of the world’s 7.87 billion people use social media, with 63% of users aged 13 and above being active.
On average, a person spends 2 hours and 24 minutes daily on social media; if a user creates a profile at 16 and lives to 70, they spend 5.7 years of their life on social media.
Facebook leads with 2.9 billion monthly active users, followed by YouTube (2.3 billion), WhatsApp (2 billion), FB Messenger (1.3 billion), and WeChat (1.2 billion).
If, after reading these statistics, you still doubt whether you need to start using social media to promote your product or service… consider what goals can be achieved using this tool.
We divide these goals into several types: business, marketing, communication, and media.
Long-term business goals serve as the foundation for these goals.
An entrepreneur has to travel a long journey from setting goals to their realization, but an effective SMM strategy will ensure that those goals are met.
If you are unsure about your capabilities, do not rush. First, realize the advantages and disadvantages of SMM. Social media marketing is not a magic wand. Presence on social media is crucial, but only in terms of quality. Poor social media marketing can be detrimental and may even destroy a company’s reputation. Which is why it is so important to have a plan.
Social media marketing may not always yield quick results. In general, it depends on various factors such as consumer needs, campaign budget, readiness for increased traffic, etc. Therefore, be prepared for regular work on social media. The best thing you can do is develop an SMM strategy, set metrics to track the success of your social media, and regularly analyze results to optimize your plan.
SMM strategy utilizes a plan: Publication, Integration, Interaction, and Organization of activities, all leading to a single goal. No unplanned actions are allowed – each post and story must have a clear purpose, as well as every other communication format, and even each response to a comment should bring you closer to the goal.
Marketing on social media is a business tool that can either exceed your expectations or, on the contrary, waste time and deplete your budget – if you don’t have a well-thought-out strategy.
Over the years, our agency has successfully implemented more than 30 SMM strategies. We are happy to assist with the creation and implementation of an optimized strategy for your project.
You can find us in Prague, but we work on projects from all over the world.